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Course Notes |
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Reading
List |
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Marketing - An Introduction |
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- Andriotis, K. (2002). Scale
of hospitality firms and local economic development - evidence
from Crete. Tourism Management, 23: 33-341.
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Special Characteristics of Travel and Tourism |
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- Bastakis, C., Buhalis, D.,
Butler, R. (2004). The perception of small and medium sized
tourism accommodation providers on the impacts of the tour
operators' power in Eastern Mediterranean. Tourism Management,
25: 151-170.
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Strategic and
Marketing Planning |
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- Kim, T., Kim, W. G., Kim, H.
(2009). The effects of perceived justice on recovery
satisfaction, trust, word-of-mouth, and revist intention in
upscale hotels. Tourism Management, 30: 51-62.
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Modern Marketing |
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- Hutchinson, J., Lai, F.,
Wang, Y. (2009). Understanding the relationships of quality,
value, equity, satisfaction, and behavioral intentions among
golf travelers. Tourism Management, 30:298-308.
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Marking Mix Defined |
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- Gallarza, M. G., Saura, I. G.
(2006). Value dimensions, perceived value, satisfaction and
loyalty: an investigation of university students' travel
behaviour. Tourism Management, 27: 437-452.
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Pricing |
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- Sanchez, J., Callarisa, L.
Miguel, R. M., Moliner, M. A. Perceived value of the purchase
of a tourism product. Tourism Management, 27: 394-409.
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Yield Management |
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- Lockyer, T. (2005). The
perceived importance of price as one hotel selection
dimension. Tourism Management, 26: 529-537.
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Promotion Mix |
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- Özgener, Ş., İraz, R. (2006).
Customer relationship management in samll-medium enterprises:
The case of Turkish tourism industry. Tourism Management, 27:
1356-1363.
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- Yuksel, A., Kilinc, U. K.,
Yuksel, F. (2006). Cross-national analysis of hotel customers'
attitudes toward complaining and their complaining behaviours.
Tourism Management, 27: 11-24.
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- Reichel, A., Haber, S.
(2005). A three-sector comparison of the business performance
os small tourism enterprises: an exploratory study. Tourism
Management, 26: 681-690.
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- Kim, H., Kim, W. G. (2005).
The relationship between brand equity and firms' performance
in luxury hotels and chain restaurants. Tourism Management,
26: 549-560.
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- Bosque, I. A. R., Martin, H.
S., Collado, J. (2006). The role of expectations in the
customer satisfaction formation process: Empirical evidence in
the travel agency sector. Tourism Management. 27: 410-419.
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- Kim, M., Chung, N., Lee, C.
(2010). The effect of perceived trust on electronic commerce:
Shopping online for tourism products and services in South
Korea. Tourism Management, xxx: 1-10 (in-press).
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- Wu, C. H. (2007). The impact
of customer-to-customer interaction and customer homogeniety
on customer satisfaction in tourism service - The service
encounter prospective. Tourism Management, 28: 1518-1528.
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- Füller, J. and Matzler, K. (2008).
Customer delight and market segmentation: An application of
the three-factor theory of customer satisfaction on life style
groups. Tourism Management, 29: 116-126.
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