Course Objectives:

This course intends to lay down the groundwork for an understanding of the marketing principles and to reveal how these principles are applied in the marketing environment with the help of various case studies covered in the course.

Structure:

The teaching structure and methods will be used in this course include lectures, discussions, case studies, radio and video sessions, web exercises and field trips.

Schedule:

There is one three hour lecture sessions per week as indicated on the academic schedule.  One of those will generally be allocated to the case studies and discussions.

Course Requirements:

• Attendance: students are expected to attend classes regularly.  The absence rate should not be more than 25% as regulated by the university.  Those students with above 25% absence will not be accepted to take the exams.
• Behavior and Participation: Students are expected to behave properly in the classroom and participate in the discussions.
• Examinations and Grading: There will be one final examination and two mid-term examinations which are in essay format. In addition, there will be numerous case studies and a homework.
• Case Studies: There will be case studies related to each topic covered in the course and the students are supposed to do them in the classroom in groups.  Participation to the discussions during the case study sessions has important contribution in grading.  Please keep in mind that when a case study is missed, there is no make-up for it.
• Performance: There will be a number of tasks that students need to perform during the course. These tasks will be announced throughout the semester. As students successfully perform these tasks, they will get 10% bonus.
   

Methods of Evaluation:

• Final examination: 30%
• Mid-term examinations: 30% 
• In-class participation: 10%
• Case studies: 30% (every week)
• Performance: 10% (BONUS)

Course Book:

Kotler, P. and Armstrong, G. Principles of Marketing. (16th ed.) Prentice Hall Int. Inc., New Jersey. (2015)

Reference Books:

Kotler, P. Marketing Management - Analysis, Planning, Implementation and Control. (8th ed.) Prentice Hall Int. Inc. New Jersey. (1994)

Armstrong, G., Kotler, P. Marketing - An Introduction. (6th ed.) Prentice Hall Int. Inc., New Jersey. (2002)

Lecture Notes:

Lecture notes are available at Moodle. The lecture notes are based on the course book -  Armstrong, G., Kotler, P. (2002) Marketing - An Introduction (6th ed.) Prentice Hall Int. Inc., New Jersey. and Kotler, P, Bowen, J. T., Makens, J. (2010) Marketing for Hospitality and Tourism (5th ed.)  Prentice Hall Int. Inc., New Jersey. However, please be informed that the lecture notes alone would not be sufficient to pass the course safely.  The students are advised to do the exercises and the reviewing concepts covered in the end of each chapter in the course book.