Course Objectives:

This course intends to lay the groundwork for an understanding of marketing principles and to reveal how these principles are applied in marketing generally and in travel and tourism industry in particular.

Structure:

The teaching structure and methods will be used in this course include lectures, discussions, case studies, and web exercises.

Schedule:

There is one three hour lecture sessions per week as indicated on the academic schedule.  One of those will generally be allocated to the case studies and discussions.

Course Requirements:

• Attendance: students are expected to attend classes regularly.  The absence rate should not be more than 25% as regulated by the university.  Those students with above 25% absence will not be accepted to take the exams.
• Participation and Behavior: Students are expected to behave properly in the classroom and participate in the discussions.
• Examinations and Grading: There will be one final examination and one quiz which are in essay format. In addition, there will be numerous case studies and short essay assignments.
• Case Studies: There will be case studies related to each topic covered in the course and the students are supposed to do them in the classroom in groups. Participation to the discussions during the case study sessions has important contribution in grading. Please keep in mind that when a case study is missed, there is no make-up for it.
• Short Essay Assignments:There will be three short essay assignments throughout the semester which will be completed individually by each student. One of those assignments will be bonus.

Methods of Evaluation:

• Short-essay assignments: 30%
• Final examination: 30%
• Quiz: 15% 
• In-class participation: 10%
• Case studies: 25% (every week)

Recommended Text Books:

Kotler, P. and Armstrong, G. Principles of Marketing. (14th ed.) Prentice Hall Int. Inc., New Jersey. (2011)

Kotler, P.; Bowen, J. and Makens, J. Marketing for Hospitality and Tourism (5th ed.). Prentice Hall New Jersey. (2011)

Middleton, V. T.C.; Fyall, A.; Morgan, M. and Ranchhod, A. Marketing in Travel and Tourism. (4th ed.) (2009)

Lecture Notes:

Lecture notes are available through this web site.  The lecture notes are based on the recommended text books above. However, please be alert that the lecture notes alone would not be sufficient to pass the course safely.  The students are advised to do the exercises and the reviewing concepts covered in the end of eac