52210 Selected Topics in Tourism
Syllabus
Course Contents
Week : 1
The Meaning of Marketing in Travel and Tourism
Additional Information:
Objectives: Defining travel and tourism and the component sectors of it. In addition, introducing and discussing the meaning of marketing for travel and tourism organizations.
Week : 2
Special Characteristics of Travel and Tourism Services
Additional Information:
Objectives: Introducing the special characteristics of services and characteristics of travel and tourism in particular to let students understand the unique approaches required in the marketing of travel and tourism services.
Week : 3
Unique Approaches in Travel and Tourism Marketing
Additional Information:
Objectives: Introducing the unique approaches required in marketing travel and tourism services in relation to its special characteristics.
Week : 4
Understanding the Consumer: Travel Motivations and Buyer Behavior- ASSIGNMENT 1
Additional Information:
Objectives: Discussing the meaning and marketing implications of buyer behavior for travel and tourism.
Week : 5
Market Segmentation for Travel and Tourism Markets
Additional Information:
Objectives: Introducing the meaning and marketing implications of segmentation for travel and tourism.
Week : 6
Product Formulation and the Evolving Marketing Mix for Tourism Services - ASSIGNMENT 2
Additional Information:
Objectives: Discussing the meaning and marketing implications of product formulation and evolving marketing mix for travel and tourism.
Week : 7
Marketing Research in Travel and Tourism
Additional Information:
Objectives: Introducing the tools of marketing research required in the processes of marketing planning for travel and tourism.
Week : 8
Planning Marketing Strategy - QUIZ
Additional Information:
Objectives: Introducing the significance of not only short-term tactical planning, but also strategic planning required by travel and tourism companies to respond to their changing market conditions.
Week : 9
Marketing Destinations
Additional Information:
Objectives: Introducing the meaning, applications and approaches in the marketing of tourism destinations.
Week : 10
Marketing Accommodation
Additional Information:
Objectives: Introducing the meaning and applications in the practice of marketing accommodations.
Week : 11
Marketing Passenger Transport - ASSIGNMENT 3
Additional Information:
Objectives: Introducing the meaining and applications in the practice of marketing passenger transport operations.
Week : 12
Marketing Visitor Attractions
Additional Information:
Objectives: Introducing the meaning and applications in the practice of marketing visitor attractions including theme parks, museums, etc.
Week : 13
Marketing Inclusive Tours and Product Packages
Additional Information:
Objectives: Introducing the meaning and applications in the practice of marketing inclusive tours and product packages.
Week : 14
REVISION
Additional Information:
REVISION before the final exam.
Week : 15
Final Exams : 17.05.2012 - 30.05.2012
